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From Portuguese descent born in Venezuela, Rui lives a multicultural essence, speaks 4 languages, and enjoys a constantly rewarding learning curve in all he does.

Rui earned a BFA in Communication Art & Design with the Royal College of Arts, Kensington , London. 3 years after he attends Social Communications at the Andres Bello Catholic University in Caracas, Venezuela, where he becomes a BA in Television and Cinema Production recipient.

Dias-Aidos adds skills by becoming the youngest Art Director with the McCann Erickson’s European roster, an accomplished copywriter under the wing of Dick Criswell at Leo Burnett-Novas in Caracas in the 70’s, a business starter tutored by Alex Kroll at Young & Rubicam headquarters where, after completing a creative strategy seminar, he was selected in building Latina, an agency branch dedicated to enhance current campaigns targeting the now called Hispanic market back in the 80’s.
In Caracas, Rui captures the attention of Procter & Gamble and takes a Product management position leading to become a Brand Marketing Manager in the first half of the 90’s. Despite a growing career the itch left by his experience in the US was so powerful he decides to move to Florida and co-found Trigger, Inc. 

Later Rui goes independent as REDAV. Dias-Aidos excels in photography and video lighting establishing his own cinema-oriented style. By working with Lillian Taylor, author of Krymea and Breathing, Bryan Thompson, director, Mirta de Perales’ Hair Products commercials, Premium Blend’s beverage advertising, Juki America videos, VIP Television’s fully produced and edited entertainment segments, Univision and Telemundo post production projects, and MSNBC South Florida undercover b-roll Rui gets a broad scope of video assignments.

14 times awarded in multiple categories, as the 2011 LA International Wine and Spirits for Choco Noir branding/packaging, Best of 2004 Diamond Web Awards and 2003 Diamond Web Award Best Business Seeker, 1998 LA Broadcast Awards for MTV’s Media Kit, Best of Comdex Award for Voice Pilot’s Branding in 1996, Best Hispanic Magazine by the Manhattan Editorial Association for NEXO in 1992, and Best Full Color Magazine Ad by ANDA for a full page Vodka Absolut Citron layout as examples, Rui says that he is proud about the fact that neither his customers or himself ever submitted and yet received such endowments. Rui bares 3 patents in his name.

Throughout his career Rui has produced for Alcatel, Bustelo Coffee, Chrysler, Colgate/Palmolive, Durex, Dupont/ConAgra, EMI Records, Goodyear, Juki America, MTV, Phoenix Air Show, PolyGram Records, Sony Music, Spherion, Sunglass Hut, The City of Miami Beach, The Florida Marlins Baseball Club, The New World Symphony, The Sports Channel, TLC, Toyota, Universal Music, and XX Lager.

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